Level Up Curriculum

What Is Level Up?

​​Be a part of a team that learns and works together to create a social enterprise, develop a website using WordPress, and develop a digital marketing campaign. At the end of the program, you will present your achievements to the Hack the Hood community at Demo Day, where you can apply for a mini grant to launch your next project.

Timeline : 10 weeks
Program Hours: Tue + Thur 4:30 - 6:30pm + Lab Wed 4:30 - 6:30pm (optional)
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What You'll Do In Level Up?

• Level Up Curriculum Matrix
• Develop a business 
• Build a WordPress website
• ​Create a digital marketing campaign
• Practice public speaking networking, digital communications, and project management

Week 1: Teamwork Makes the Dream Work
Objective - To create a safe, collaborative and supportive learning environment
Project(s) 

• Create Professional Emails
• Create LinkedIn Account

Week 2-4: Social Enterprise 

• Spark the Change

Objective - To gain a basic understanding of Social Entrepreneurship
Project(s)  

1. Trace lifecycle of electronics
2. Social Enterprise Research Project

• Get Out (of the box)

Objective - To introduce the concept of a business plan
Project(s) 

1. The Lit Bar Biz Plan

• Let’s Build + Workbook

Objective - To increase mastery of the components of a business plan
Project(s) 

1. Mock Venture Biz Plan

• Perfect Pitch​

Objective - To understand the core components of a business pitch
Project(s) 

1. ​Team Pitch

Week 5-7: Web Design

• Brand Identify

Objective - To  understand branding basics and the importance of brand consistency.
Project(s) 

1. Define Brand Logo
2. Color Palette
3. Keywords
4. Brand/Business name
5. Brand Voice

• WordPress 101

Objective - To understand the core components of WordPress
Project(s) 

1. WordPress site for venture

Week 8-10: Digital Marketing

• Customer Personas

Objective - To define your ideal audience/customer . The more this is fine tuned, the easier it will be to create content and engage.
Project(s)

1. Customer Personas

• Content

Objective - To understand the different types of content that can be created and best practices for creating. The  class covers a variety of free tools.
​Project(s)

1. Decide where you’ll be online
2. Create content specific to your brand/company​

Week 10: Demo Day
​Objective - Showcase all of the projects the students have created for the course + apply for mini- grant
Project 

1. Final Presentations